We received an award in 2024 at an international conference in Dubai and successfully completed voluntary certification and testing in Europe
Care and love in every detail
Welcome to the club where your dog is not one of many — but the one and only.
Individual analysis of your dog
A varied menu 7 days a week, with hearty breakfasts and light dinners. The perfect balance.
No algorithms, no mass market — only for the few. Membership is limited
Farm-fresh ingredients, handcrafted under the guidance of a nutritionist
When we created this brand, we focused on quality, not quantity.
In this guide, you’ll discover why our club’s nutrition program is the best choice for your dog — regardless of age, health, or habits.
We’re glad you reached out for more information. What you’re holding is not just a brochure about dog food — it’s an invitation into a community where canine nutrition becomes a craft, and care becomes a philosophy.
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Personalized meal plans created by a certified canine nutritionist
You’re not buying dog food — you’re investing in a plan made exclusively for your dog.
We consider:
A certified nutritionist studies your pet in detail and creates an exceptional menu tailored to their lifestyle, health, and age — helping to balance nutrition, enhance well-being, and boost energy and vitality. The menu is then reviewed and refined with your input before moving into careful, small-batch production.
We’re able to update the meal plan every three months, or sooner in case of medical changes.
Your personal preferences and requests
Veterinary diagnoses and recommendations
Allergies and digestive sensitivities
Age, breed, weight, and activity level
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Therapeutic and recovery diets with expert supervision
We don’t hide illness behind branding — we support health through real food.
Each ingredient is selected for its therapeutic purpose — from mineral balance to fat content, texture, and digestibility.
Our canine nutritionist creates a therapeutic plan tailored to your dog, in full alignment with your veterinarian’s recommendations.
Many of our clients come to us after their dog has been diagnosed with a condition or needs special dietary care:
In such cases, nutrition must do more than avoid harm — it should actively support recovery.
Post-operative support or senior care
Overweight or underweight concerns
Liver, kidney, or heart conditions
Food allergies or intolerances
Digestive issues or GI sensitivities
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A new menu — every day
This rotation:
Here’s an example week:
Every day offers new ingredients, new combinations, and new nutritional benefits.
This isn’t just food — it’s a culinary journey with a health benefit.
Your dog’s meal plan is created for a full month, divided into four 7-day cycles.
Sunday:
lean meat (veal or chicken breast) + lentils + pumpkin
Saturday:
lamb + sweet potato + apple
Friday:
duck + carrot + potato
Thursday:
fish (salmon or cod) + rice + broccoli
Wednesday:
fish (salmon or cod) + rice + broccoli
Tuesday:
rabbit + pumpkin + quinoa
Monday:
turkey + zucchini + buckwheat
Your dog eats well, balanced, and… with the variety humans enjoy.
Provides a complete micronutrient profile — naturally, without synthetic additives
Encourages healthy eating behavior
Reduces food sensitivities and GI stress.
Enhances nutrient absorption.
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Breakfast and dinner like a human
Feeding in harmony with natural rhythms supports healthy digestion and better sleep.
This approach allows the body to function properly, avoid obesity, stay energized throughout the day, and enjoy restful sleep at night
We divide each day’s food into two meals:
Evening:
a satisfying, calming portion for restful sleep and digestion
Morning:
a meal designed to fuel energy and activity
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Only natural, farm-sourced ingredients
Your dog eats what you would — just better.
Every kitchen uses fresh, local, seasonal ingredients — always close to where your dog lives.
We do not use long-term frozen supplies or warehouse stocks.
Every ingredient is hand-selected, and we personally visit the farms to inspect the quality and conditions.
We partner exclusively with vetted, small-scale farmers.
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A club model: fewer clients, more attention
We don’t expand care. We protect its integrity.
This is not a sales tactic — it’s our guarantee of quality.
Once we reach capacity, new applications are added to a waitlist.
Each kitchen in our network serves no more than 300 dogs
Each kitchen only delivers within its local region.
This ensures freshness and eliminates the risks of long-distance logistics.
We partner exclusively with vetted, small-scale farmers.
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No discounts. Just honesty and quality.
Because:
You’re not paying for the brand — you’re investing in your dog’s health.
You won’t find seasonal sales, promo codes, or artificial price cuts here.
We are responsible for your dog’s wellbeing
Skilled people deserve fair pay
Truly high-quality ingredients aren’t cheap
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Final thoughts
Ready to take the first step toward quality without compromise?
We believe that every dog is unique — and so their food must be, too.
We are a club of conscious owners who refuse to compromise when it comes to their pet’s health.
If you’ve read this far, chances are — you’re already one of us.
We don’t build barriers — we filter by shared values.
Joining our club is simple.
We’re not just a dog food provider.
Once full, applications are placed on a waiting list.
That’s why we accept a limited number of new clients each month.
We don’t scale care. We limit intake to preserve quality.
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Here’s how to get started:
Reply to this email — and we’ll send you our detailed questionnaire to build your dog’s personalized nutrition plan.
Nutrition with no shortcuts. A club where care is not a tagline — it’s the purpose.
Join now — and soon your dog will eat the way you’d feed yourself, if you had the time.
The average cost for a 28-meal monthly plan is $649, which includes:
You’ll also receive an invoice for $99 — this is the flat fee for our nutritionist’s initial planning work.
This amount will be deducted from your first month’s subscription..
local delivery at peak freshness — like it was made in your own kitchen
Continuous monitoring by a certified nutritionist
Hand-prepared meals
A personalized nutrition program
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